//// Role - Art Director   ////

There are many things that are really hard to do, but accessing the Bradesco app, one of the largest banks in Brazil, is very easy.

The campaign started with a stop power films covering each of the main functions that you can easily do.

There were more than 260 million views, making it the most successful campaign in the bank's history.

We created the same challenge on social media and the engagement was the highest for a brand on Tik Tok in South America.