//// Role - Art Director   ////

Pão de Açúcar is the most traditional supermarket chain in Brazil. 

#felicidadesdeverão (“summer happiness”) was the starting point for the development of various actions around people's happiness. And for this to be real, we invited whole families to be part of this movement and tell their true stories of friendship and love.

 All this with the music of Seu Jorge, one of the greatest artists in Brazil sung by the famous female duo AnaVitoria. It became Brazil’s most commented song on social media in 2019.

And with so many real stories, some really cool ones emerged.

"Summer is...". People were invited to complete this sentence on social media, and their responses became part of the #happysummer campaign”.

"Summer is colorful, cold, crispy, seasoned, fresh, sweet, liquid… these were some of the answers.

"How about you? What is happiness?" That was another question also asked.

Our conclusion was: Summer is made of lots of happiness.