//// Role - Art Director    ////

It's never easy to compete for consumers' attention at a festival the size of Lollapalloza. Many brands, concert events, big stars.

How a bank can actually, in addition to sponsoring the event, create a genuine connection with the crowd?

Starting from “do it yourself” empowerment, we created the “Faz teu Lolla” concept. A series of benefits such as discounts on tickets, hotel accommodation, water stations, plane and bus travel were made available to customers.

and the coolest thing, an exclusive subway line for the event.

All this so you can make your Lolla the way you want.

More than 326MM views and with #BradescoNoLolla more cited than the event's own hashtag.