//// Role - Art Director   ////

There are days when you wake up and feel like shouting to the world: “Enough!”

Whether in the simple or complicated things in life, the important thing is to always reinvent yourself. And that was how Trifil, a traditional lingerie brand in Brazil, since 1965, launched its new, completely reformulated collection.

With a series of super simple and dynamic videos, the reach of the #ResolviMudar ( #IDecidedToChange)  campaign, broke a record for brand identification among women.