//// Role - Art Director   ////

Brazil is a continental country, with different colonizations, different recipes and different ingredients in its cuisine. 

Brahma Extra Beer – classic brand in Brazil’s repertoire of single malt beers. Launching 3 new flavors of craft beer. 

How can you prove that in each region of Brazil, there is a Brahma Extra beer that is perfect to accompany each type of recipe?

We created Chef's Market, a itinerant event that traveled across Brazil, combining gastronomy and information, with lots of Brahma Extra.

Famous chefs were invited to create exclusive recipes using only local ingredients, for each type of beer.

All of this being broadcasted live on various channels, with influencers, beer critics, magazines and on Brahma's social media.

Stickers were added to the menus recommending which beer went perfectly with the different types of food.