//// Role - Art Director   ////

Vivo is the largest cell phone operator in Brazil.

SP-Arte is the São Paulo International Art Festival, an event that celebrates modern and contemporary art. 

A technology brand, an art event in a renowned architectural space. We created a new approach concept: “Artechture”.

Artechture is art and technology at the same time, it is exploring the physical world driven by algorithms.

It is doing with walls and posters what a developer does with programming codes, it is each line being joined with each typing.

Artechture is hacking and creating forms through the union of man and machine. 

Where tracking algorithms are typing brush strokes.

Artechture is about using generative art, A.I., programming, as a partner in all communications, including at the event booth.